THE GIANT REVEALED
Schewel Furniture Company is a retail store with headquarters in Lynchburg, Virginia and other shops in North Carolina and West Virginia. It offers furniture, home appliance and electronics to its customers. The reason of the success of this initially small and family owned business is its putting premium in selling high quality and innovative products at low price. But more than its innovative offerings and economic advantage, its Customer Service and Satisfaction Policy is what made the company a household name. Like many other giants in the industry, they never treat their customers as strangers instead they give priority to their requests and demands like family too. To entice customer return, they offer freebies and other incentives to make them more interested to frequent shopping with them. As a result, the corporation has grown into 51 retail stores, a fleet of 100 delivery-vehicles and a well implemented Customer Service Team.
The company uses the combination of tradition and technology to serve their clientele better. While face-to-face customer service is maintained, it has adopted the exigencies of new age technology like Visa/MasterCard online shopping using the internet to have your furniture delivered to your doorsteps. Although it faces the challenge of meeting competition head on, Schewels remains the best at its particular business and is one of the top 200 companies in the United States because of excellent customer service and satisfaction.